Digital channels like mobile also thrived: Another Adobe report found that mobile shopping on Thanksgiving Day rose 8.3% year over year and comprised 55% of online retail sales.Īmazon, too, is touting a record shopping weekend, although the company declined to share precise figures. Meanwhile, research from the National Retail Federation found that a record 196.7 million people shopped online and in brick-and-mortar stores between Thanksgiving and Cyber Monday. Adobe Analytics found that Cyber Monday sales grew 5.8% compared to 2021, reaching $11.3 billion. Multiple reports suggest that this year’s Thanksgiving weekend sales were up over last year. Among the most purchased items from small businesses were games like “What Do You Meme? Family Edition” and “Kids Against Maturity: Card Game For Kids and Families.” Shoppers spent more than $1 billion with small businesses, per the press release.Champion and New Balance apparel also did well. Amazon’s Echo Dot and Fire TV Stick, and Apple’s AirPods, were some of the best-selling items during that weekend. The company said home, fashion, toys, beauty and Amazon devices were among the top-selling categories.Amazon said in a Wednesday press release that the 2022 Thanksgiving weekend was its biggest holiday shopping weekend ever and that it sold “hundreds of millions” of products during the period. The e-commerce giant declined to share exact figures with Retail Dive regarding how many products it sold between Thanksgiving and Cyber Monday and how much revenue it generated compared to previous years.

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